All Things Beauty
Brand Recognition & Industry Validation
Live Tinted
e.l.f. Cosmetics, Milani Cosmetics, & Ardell
I design educational, authentic makeup transformations specifically engineered to catch the eyes of major beauty brands like Live Tinted, e.l.f. Cosmetics, Milani Cosmetics, and Ardell. This content was built to cut through the noise of a crowded beauty market and spark real, organic engagement. My proudest moment so far? Getting a personal compliment from Mrs. Padmasri Mutyala—the mother of Live Tinted’s founder, Deepica Mutyala!
Top Performing in Views & Quality
A compilation of my most-viewed makeup transformations from Instagram and YouTube, highlighting key viral trends:
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The "Lighter Trend": A viral challenge originating on TikTok and Instagram, where creators used a lighter to create a smooth, cinematic "before and after" makeup transition.
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The "Filipina Baddie" Trend (AKA "Bebot" Trend): A widely celebrated aesthetic movement honoring Filipina heritage and culture, referencing nostalgia for the early-2000s ABG (Asian Baby Girl) and Y2K looks.
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The Zara Larsson Makeup Trend: A massive social media movement where beauty creators recreated iconic looks designed by makeup artist Sophia Sinot for pop star Zara Larsson, featuring vibrant colors, "blush blindness," and rhinestones.